Racial-Nationalist Adoption/Adaption Process

Robert A. DeMarais, Ph.D.


Racial Nationalism Conversion Process
Recruit Echelons
The Conversion of Pryce
The Conversion of Hitler
Importance of Conversion Stories
Preliminary Conclusions

In the June 1995 Liberty Bell, Joseph D. Pryce offered the story of his own conversion to racial nationalism (RN). He suggested someone analyze his case history to develop a theory of conversion. The theory would be used to aid the transformation of others.

Being, perhaps, the only racial-nationalist marketing professor, the duty falls to me. This article offers a preliminary framework for the process of conversion to racial nationalism. It is based on established theory of adoption of innovation. In addition to Mr. Pryce’s conversion, I will review the conversion of Adolf Hitler.

Converting to racial nationalism is not an event. It is a process lasting several years. Because racial nationalism is so different from the mainstream view, one cannot adopt it the same way we might adopt the use of the microwave oven. Conversion is a struggle of the will. One must adapt himself as well as adopt racial-nationalist ideas.

Conversion stories are critical to the movement. A defining moment for the politically unattached Hitler was the reading of Anton Drexler’s booklet, My Political Awaking. In turn, millions have been deeply affected by reading the story of Hitler’s conversion.

Mein Kampf (My Struggle) is not the struggle of a hungry worker with communist labor thugs. Neither is it about street and beer hall brawls. The struggle was one of Hitler’s conversion to and mastery of the beliefs, concepts and strategies of national socialism.

Racial Nationalism Conversion Process

Individuals adopting and adapting to racial-nationalism (RN) go through a five-stage process that one can remember with the acronym AIETA – Awareness, Interest, Evaluation, Trial, and Adoption (See Figure 1).

Figure 1: Racial Nationalism
Conversion Process

» Awareness. Prospect becomes aware that a RN philosophy and movement exists, but is not motivated to seek information.

» Interest. Prospect is motivated/stimulated to seek information about RN. Ends when he actively seeks information.

» Evaluation. Prospect considers whether to try RN as a personal creed. End when he thinks, “Yes, this may be for me.”

» Trial. Prospect tries to improve his estimate of the worth of RN. May attend meetings, tentatively join an organization, or just think about the risk versus reward of being a RN.

» Adoption. {Prospect} decides to become a full and dedicated racial nationalist.

In the conversion process, impersonal information sources – pamphlets, signs, advertisements – tend to be more important in the early process stages. Personal sources tend to be more important in the later stages. For example, people like to be personally invited (even if by letter) to attend a meeting or join an organization. Surprisingly, people view radio programs as semi-personal and, thus, radio programs are important in all stages.

Recruit Echelons

All people do not adopt a new idea at the same rate. They convert in groups or echelons. Early converts to racial nationalism have different personalities and thus the recruiting methods must change as the movement grows. Furthermore, each of these echelons has different skills to offer the movement. For example, many of the leaders will not come from the first echelon of converts. We must divide those who will eventually adopt RN into five echelons.

If 10,000,000 activists will eventually accept RN, then the first echelon of 2.5% or 250,000 patriots are the Vanguard. This percentage is somewhat arbitrary and is based on the properties of a bell curve. The next 12.5% or 1,250,000 are the Leader Patriots. The third echelon of 35% are the Early Mass Patriots and is followed by the fourth echelon of 35%, the Late Mass Patriots. The last echelon of 15% are the Rear Guard Patriots.

Vanguard Patriots. Almost everyone in the RN movement in 1995, is a Vanguard Patriot. As compared to later converts to RN, the Vanguard is more willing to take risks, either because they are naturally brave or because they are relatively unattached. Unattached means unattached to anything that makes one risk averse: unattached to family responsibilities, financial obligations, church, fraternal group, social contacts, or a politically sensitive job.

Those in the Vanguard are more educated and use information sources outside of the mainstream media and their local community. They read. Initial contact with most will be in some written form – print advertisement, pamphlet, or book. The new radical radio industry offers a new medium to reach these information seekers.

Vanguard coverts are independent idealists and are hard to organize. Generally, they don’t swim in the mainstream of society and thus have fewer social contacts and are not particularly good communicators. Most are lacking in leadership ability. On the positive side, they are intelligent, and have strong will and courage.

It is absolutely essential that the movement support the few good leaders who will come from this group. If the Vanguard is not won and their force is not harnessed, the movement will never succeed. The second group, Leader Patriots, will not join the battle until the Vanguard is heavily engaged.

Leader Patriots. This group is called Leaders for two reasons. First, they are in front of the main body or mass of patriots. More significantly, they are a group of natural leaders who will fill many of the critical mid-level and high-level posts in any successful movement.

Although the Leader Patriots are more risk adverse than the Vanguard, they also have great courage. This group is bold but not reckless. They will join only when they perceive a reasonable possibility of victory.

Leader Patriots have many social contacts and are an integral part of their communities. Many are now leaders and they have the managerial expertise and financial resources to rapidly expand the movement. They are respected sources of information (opinion leaders) and role models.

Leader Patriots read, though not quite so much as the Vanguard, and their sources are somewhat more mainstream. Personal contact is important in recruiting Leader Patriots; many will not commit until they have talked to a movement leader. They are excellent communicators.

In a sense, the Leader Patriots legitimize the movement. Once they have been won over, the later groups are virtually guaranteed to follow. But where? One risk is that some of the Leader Patriots may seek to coopt the movement for their own purposes. The Vanguard must firmly establish direction and buttress its key leaders before the Leader Patriots join the battle.

Early Mass Patriots. The Early Mass is the most deliberate group. They will convert when they perceive the battle is necessary and the RN movement is likely to win. They are slightly above average in education, are socially active but are not leaders.

Early Mass Patriots rely on informal information sources and are likely to have contact with and follow the Leader Patriots. Direct contract with recruiters (salesmen) will be successful in converting this group.

Late Mass Patriots. This group is below average in education and will be skeptical about the movement. They are the most susceptible to social pressure. They may not lead, but when the pressure is on, they will not be left behind. They belong to few organizations, are not opinion leaders, and don’t read.

Rear Guard Patriots. The Rear Guard are tradition-bound and loyal to something else – church, Populists, Republicans, or the current government. They are outright suspicious of new movements and will not convert until the object of their existing loyalty collapses. They may arrive late for many of the battles but once converted they will become intensely loyal.

The Rear Guard tends to be the least educated and least socially active and is oriented toward their local community. In sharp contrast to a Rear Guard Patriot, we now turn to a discussion of the conversion of a Vanguard Patriot.

The Conversion of Pryce

In this section, the conversion of Joseph Pryce is briefly summarized within the framework of the RN conversion process.

Pre-Awareness. As one would expect with many Vanguard Patriots, Pryce was a reader. During the pre-awareness stage, Mr. Pryce discovered many inconsistencies in the establishment view – for example, (1) in stories about Germany and Hitler, (2) in conservatives unwillingness to admit the Jewish-Bolshevik connection, and (3) in publications’ differential treatment of Hitler versus Stalin and Mao.

Awareness. Through a “fortunate series of accidents” he found Nietzsche and Wagner and experienced an “excitement of discovery.”

Interest. By combining these accidents with his interest in western civilization, he developed into a Germanophile, devouring writings covering the spectrum from Freud to books about Hitler. The clear anti-German bias he detected, led him to begin actively evaluating alternatives.

Evaluation. “What was I to do? Could I become a Nihilist…?” Although at this point he doesn’t say, Pryce was probably reading some National Socialist material. Once he had tentatively eliminated the other alternatives, he might have begun to ask himself questions like, ‘Am I becoming a racialist?’ If so, he was moving into the trial stage.

Trial. At this point, Pryce would have made a tentative decision, but realizing the potential risk – the social and financial cost of conversion – he must have been mentally trying on National Socialism. He may have attended some meetings or answered some ads. While most fail at this stage, he passed to the final stage.

Adoption. The decision process took several years but Pryce was now a committed racial nationalist. One or more moments must have marked his conversion – joining an organization, giving a speech, writing an article, or openly tell his friends he had made the decision.

On adoption, Mr. Pryce discovered a new reality with a real and natural vision of the future. For example, from his new perspective he now realized that mainstream Christians were “groveling in the mud.” Let us turn to another story of a Vanguard Patriot’s conversion.

The Conversion of Hitler

Hitler’s fascinating story of conversion is told in the chapter Years of Study and Suffering in Vienna” in Mein Kampf (below page numbers reference the Manheim translation)

Pre-Awareness. At an early age, Adolf Hitler was a dedicated German nationalist, an avid reader, and was interested in the meaning of history. He was angered by political issues and the lies in the press, but tried to keep silent.

However, “Thus far I did not so much as suspect the existence of organized opposition to the Jews” (p. 52). “For the Jew was still characterized for me by nothing but his religion, and therefore, on the grounds of tolerance, I maintained my rejection of religious attacks…” (p. 52). Hitler’s unwillingness was magnified by the low credibility he assigned to anti-Semitic newspapers.

Awareness. “For a few hellers I bought the first anti-Semitic pamphlet of my life. Unfortunately, they [the pamphlets] all proceeded from the supposition that in principle the reader knew or even understood the Jewish question to a certain degree” (p. 56). Besides the pamphlet’s tone was also bad. [Perhaps they used terms like ZOG that were not defined or supported and initially seemed crude to Hitler.]

Interest. However, based on the pamphlet, Hitler was motivated to evaluate, but not without great mental anguish, “I relapsed for weeks at a time, once for even months. The whole thing seemed to me so monstrous, the accusations so boundless, that, tormented by the fear of doing injustice, I again became anxious and uncertain” (p. 56).

Evaluation. As part of his evaluation, Hitler began to observe Jews in Vienna in a different and more critical light. He was now seeing Jews in their own culture and concluded: Zionism is incompatible with German Nationalism.

He began to evaluate the sources of the decay of German society and morals. “The fact that nine tenths of all literary filth, artistic trash, and theatrical idiocy can be set to the account of a people, constituting hardly one hundredth of all the country’s inhabitants, could simply not be talked away; it was the plain truth” (p. 58).

“And I now began to examine my beloved ‘world press’ from this point of view” (p. 58). He noted that the writers were Jews. “Gradually I became uncertain” (p. 59).

Trial. Hitler now had made a preliminary decision but was carefully observing his world to confirm or deny it. “My views with regard to anti-Semitism thus succumbed to the passage of time, this was my greatest transformation of all. It cost me the greatest inner soul struggles, and only after months of battle between reason and my sentiments did my reason begin to emerge victorious. Two years later, my sentiment had followed my reason, and from then on became its most loyal guardian and sentinel” (p. 55).

“A thousand things that I had hardly seen before now struck my notice, and others, which had previously given me food for thought, I now learned to grasp and understand” (p. 58).

“I no longer avoided discussion of the Jewish question; no, now I sought it” (p. 60).

“When I recognized the Jew as the leader of the Social Democracy, the scales dropped from my eyes. A long soul struggle had reached its conclusion” (p. 60).

Adoption. “I had at last come to the conclusion that the Jew was no German” (p. 61). “I had ceased to be a weak-kneed cosmopolitan and become an anti-Semite” (p. 64).

Apparently, Hitler was always a racialist. That is, he was intensely nationalistic. His struggle took place before WW I and racialism was not as politically incorrect as it is today. Hitler’s conversion was to anti-Semitism.

Todays recruits must transform themselves into both racialists and anti-Semites. An open admission of both is one sign of full conversion. However, it is only one sign. Another is a fanatical commitment: loyalty, single purpose, persistent dedication, and hard work.

Importance of Conversion Stories

Conversion stories have another use besides building a theory of how to recruit. These stories are an essential tool for moving recruits through the trial stage. In the introduction to this article, I mentioned Anton Drexler’s booklet, My Political Awaking that was fascinating to Hitler.

The story in the booklet was more than fascinating, it was successful. By pushing his pamphlet into Hitler’s hand, Drexler had begun to recruit Hitler. A few days after reading Drexler’s conversion story, Hitler also had converted. He immediately joined the Drexler’s organization, which was to build into the National Socialist Party.

Conversion stories are a key tool in moving recruits from the trial stage into adoption. They tell recruits, “You are not alone.” Others have made the same mental struggle and arrived at the same inevitable conclusion.

Preliminary Conclusions

Time Consuming Process. For most people, conversion or adapting to racial nationalism is a long process. Jarah B. Crawford [Liberty Bell, July 1995] was quite put out with a 24 year-old architect. After she read one of his radical manuscripts, she replied, “But I don’t agree with you about the Jews.”

What could one expect her to say? I doubt anyone embraces the first anti-Semitic material they see – Mr. Pryce didn’t, Hitler didn’t, this writer didn’t, and I doubt Mr. Crawford did.

Mr. Crawford did implant a hypothesis in the young lady’s mind: “Jews are bad?” If she is an open-minded information seeker, she will now evaluate what she reads and sees in light of that hypothesis.

Occasionally, the young architect needs to be reminded of the hypothesis and occasionally be offered more material. However, the material must be based on facts and figures and not contain any angry outbursts or in-house language such as ZOG.

Cast a Wide Net. Because the process takes so long, recruiters should seek those who have made it through the first stage or two on their own. These people are either interested in or actively evaluating race issues.

Because the Vanguard are information seekers they are likely to be found in a wide variety of places and contacted through a wide variety of media. Many of them will respond to sincere offers of information on race.

Recruiters are advised not to hide their message under the headlines of tax, welfare, crime, gun control, etc. Instead, clearly mention race in headlines and link it with some other issues. Prospects are looking for cues and will spot loaded words like “race.”

Different Media for Different Stages. The Vanguard and Leaders want hard information including specific numbers and names, not vague generalities or name calling. This writer began his active conversion when he heard Kevin Alfred Strom on the radio. Strom mentioned a Liberty Bell article by Dr. Charles E. Weber [March 1993]. It listed the number of Jews appointed by President Clinton. It was partial proof of the hypothesis earlier implanted in my mind.

Hard data for information seekers means written information. Spoken messages are perishable, they cannot be stored and later referenced.

Early media includes pamphlets and radio programs. The radio programs and pamphlets must contain sincere offers of more information. Offer only material that will convert them. Reserve fund raising or hard-core material for the already-converted.

Information seekers often spend money for written material. They expect to pay, charge them a fair price for information. Impersonal information offers (to strangers by mail or radio) should require a payment even if its only $1 or “enclose SASE.” Prospective recruits will be wary of the possible commitment by accepting anything free. [Handing people free pamphlets at public gatherings is, of course, acceptable.]

Later in the recruit’s adoption process, personal contact becomes important. This can include one-on-one meetings, small gatherings, monthly meetings or conferences/seminars.

Fits and Starts. Like Hitler, few people will complete the process without occasionally being overwhelmed. Overwhelmed means they will put away the written material for several months.

It might pay recruiters to reuse lists of previous book buyers who have not purchased for a year or two.

For prospects who might eventually convert, recruiters should occasionally (every three to six months) send them another cue: pamphlet, xerox of an article, or again invite them to a meeting. Keep the hypothesis planted and give them somewhere to send for more information.

Perhaps most importantly, we must remember that we are now recruiting Vanguard Patriots and perhaps a few Leader Patriots. These people cannot be pushed. However, if we don’t speed up their conversion, we will fail. Sign posts and offers of direction are critical. Prospecting for Vanguard recruits involves planting and replanting the racial hypothesis and offering information.

SOURCE: Liberty Bell, November 1995

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