In late 1976, at one of the Sunday night meetings of the National Alliance, Pierce gave a talk called “Our Cause” in which he outlined the Alliance’s (and therefore his) fundamental orientation. A tape exists of the talk, and I was able to listen to it.1 The voice on the tape is of a younger man, less coarse and breathy than now, and the words poured out faster than they do now. The talk was a long one, and there isn’t the space here to quote it verbatim. What follows is my paraphrase of what Pierce told his audience on that Sunday evening a quarter of a century ago.
I want to begin this evening by telling you what the National Alliance is not. It is not a better version of a conservative or right wing group, at least as people usually think of them. What the Alliance is all about cannot be understood by simply plugging it into one of those categories. For example, the Alliance is not interested in restoring the Constitution as it was originally formulated two hundred years ago. As the Alliance sees it, our Constitution served a certain purpose well for a time, but that time is now past; and in any case, the Constitution’s purpose is not in alignment with the Alliance’s fundamental purpose. Also, the Alliance is not interested in furthering the cause of states’ rights, that is to say, restoring the degree of sovereignty the individual states once had. The Alliance doesn’t believe, as many conservatives do, that strong and centralized governmental power is an evil in itself. In fact, we are of the view that an empowered government will be a necessary vehicle for overcoming many of the obstacles we face as a people. Restoring prayer and bible reading in the schools? Hardly. Income taxes, abortion, pornography? While the Alliance sympathizes more with the right than the left on these issues, they are peripheral to our reason for existence. On some matters, the Alliance is closer to the left’s position than the right’s. For example, the Alliance sides more with those on the left on ecology issues: protection of the natural environment and wildlife and the elimination of pollution.
To understand what the Alliance is, what this organization is really all about and how it differs from what conservatives and liberals are about, it is important to go beyond labels and the Alliance’s position on this or that immediate issue. It is the Alliance’s fundamental view of the world that gives meaning and direction to the organization and those who belong to it. Another way to say it, it is the Alliance’s frame of reference that distinguishes it as an organization. Only if people fully understand this frame of reference can they move beyond the pigeonholes the Alliance is likely to get placed in – radical right-wing, racist, neo-Nazi, and so on – to a sound comprehension of what the Alliance is and who its members really are. Easy categorizations of the sort that get applied to the Alliance lead people to think they know more about us than they do. Plus it gives them the unwarranted assumption there really is no need for them to look into things any further. This is particularly the case when the labels that are used are as negatively loaded as the ones that get tacked onto a group such as ours.
It is particularly important for members of the Alliance to understand and ground themselves in – still another term for it – the philosophy behind the Alliance, or, perhaps the most accurate term of all, the spiritual basis of this organization. Why is this so crucial? Because unlike other organizations, the National Alliance is not directed at achieving short-term solutions to immediate problems – throwing the bums out of Washington or some such thing. Rather, the Alliance represents nothing less than an attempt to preserve and elevate our race for the countless generations which will follow ours. Our sights are not on this year and next year and the next election but rather on eternity. And because of that, the Alliance is geared to a very long and hard struggle. We must be firmly rooted in the Alliance’s fundamental outlook if we are to have the strength to sustain ourselves in such an arduous undertaking.
A prime purpose of the National Alliance is to help white Americans regain the sense of what is right and wrong for them which had guided them in the past and which they have lost. Along with that, the Alliance seeks to help white Americans better articulate – put into words that have meaning for them – this sense of right and wrong, which up to now has been largely intuitive, inarticulate, tacit.
In past generations, white Americans acquired a deserved reputation for being a practical, hard-headed, no-nonsense people. Perhaps we weren’t great thinkers, but we were good problem-solvers. And we didn’t agonize over things; we just went ahead and did whatever it was because it needed to be done for our immediate survival and well-being. For example, we didn’t get bent out of shape over whether we were being fair to the Indians when we settled this country. We simply walked over them and kept moving west. We followed our instincts and used our heads and our resources and pushed the Indians out. And even as our own generation laments all the “bad” things that our ancestors did to the Native Americans, we profit from the fact that our ancestors looked at things as they did and didn’t sit around and moralize and stew over what they were doing but instead just got about carving out space for themselves and their children and their children’s children to live.
We made some mistakes in the process of building this country, however, and we have to recognize that fact. These mistakes came out of our tendency not to look at the long-range consequences of what we do, and our susceptibility to being swayed by arguments grounded in sentimentality which pulls us away from being guided by our own instincts and interests. We haven’t been as good as we ought to have been at answering back when confronted by challenges to the way we thought about things and conducted ourselves. The major reason for this is that we really haven’t had an articulate, all-encompassing worldview – convictions rooted in eternity – to ground and direct us. We more felt our way forward. We couldn’t really formulate what we were about as a people to ourselves and others. That left us vulnerable to being pulled off our upward path as a race. That is still a failing we have, a failing the National Alliance seeks to do something about.
One of the mistakes American whites made was that for economic reasons – we needed hand labor – we brought the Negro into this country. Now, that was a short-sighted move, one that future generations, including our own, have paid for dearly. We were shortsighted there because we really didn’t have the philosophical, or spiritual, basis for being long-sighted, for giving weight to anything beyond handling the immediate labor-shortage problem.
Another problem that came from having no basis for evaluating the long-run effects of things is that we were vulnerable to here-and-now sentimentality. I am referring to the fuzzy sentimentality of the Uncle Tom’s Cabin sort – “Oh, how unfair, immoral, and cruel slavery is!” “Slavery isn’t a nice thing to do!” – which contributed to a bloody fratricidal war between whites, as well as to dumping three million freed blacks into white society. Our vulnerability to sentimentality also led to our failure to properly control the flood of immigrants, especially Jews, into this country. It isn’t fair to keep anybody out, said the sentimentalists, it isn’t right – and they prevailed. Those who deep-down knew the sort of immigration that was going on would be harmful in the long run to the white people who settled this country didn’t have a solid rationale to back up their feelings, and thus they had no basis for effectively responding to what was going on.
Certainly the churches were of no help to us. The ministers were preaching to us that we are all God’s children, black and white, Gentile and Jew, to “do unto others,” and that we shouldn’t challenge anything the sentimentalists wanted to see happen. All the way along, as a matter of fact, the Christian church has been at the forefront of the Jewish assault on our values and institutions. The church is so in hock to the Jews that it is now busily trying to re-write the New Testament in order to excise the parts of it that the Jews find offensive, such as the Jewish responsibility for the crucifixion of Christ.
A major reason that whites lost contact with their basic instincts as a people over the past decades is because we were asked questions that we couldn’t answer well, even to our own ears. The Jews have taken over the media and the educational system, and through these vehicles they have asked whites some very tough questions. Why is race-mixing so bad? Why – really – is homosexuality such a bad thing? Why shouldn’t people of the different races, or of the same sex, live together and have sex with one another if that makes them happy? Well, why shouldn’t they? The Jews kept hammering away at white America – probing, prying. [I have noticed that in past years – this is a paraphrase of a 1976 talk, remember – the villain in Pierce’s expressions was the Jews alone. These years, he often broadens it and talks about Jews, liberals, and feminists as being the problem – which is not to say he still isn’t prone to singling out and railing against Jews.] The Jews asked questions. They raised doubts. What you people believe isn’t justified, they told us. It isn’t true. It isn’t right. What supports what you believe? When we were asked those questions, we really didn’t have good answers to them. Before, we hadn’t needed answers. We just intuitively knew what worked for us. It was in our bones, in our souls, that interracial sex and homosexuality weren’t good for our people. We hadn’t really needed to spell out the answer as to exactly why they weren’t. We just knew it.
But that kind of subjective truth wasn’t good enough any longer. We began to be pressed to express exactly why things are so for us, and we really couldn’t. And when we couldn’t provide answers, the Jews provided their answers. Over and over and over they did. Their answers were in the newspapers, on television, in the movies, in books and magazines, and in the school textbooks. And as time went on, their answers came to be our answers. We lost contact with the deep inner source of answers that had served our people so well in prior times.
The objections of whites who opposed the Jews’ answers were weak and easily dismissed. Whites would say things like, “Interracial couples and their children won’t be happy because children of mixed race won’t be accepted by either whites or blacks.” The problem with that kind of objection is that it grows out of the very premise that the Jews are trying to sell to us: that personal happiness and not the continuity of our race should be the criterion for choosing a marriage partner. We didn’t have a counterargument to that premise grounded in an alternative premise that could stand up to scrutiny.
So eventually whites caved in. We lost. What they pounded at us raised so many doubts in us that we lost all faith – all connection, really – to what previously we had known in our gut was right for our kind. Our ethics, our code of behavior, our feelings, our morality – all of it went down the drain. What replaced it was a new morality that comes down to this: if something makes people happy and contented, then it is right. In a nutshell, what our children are taught in school is that progress can be equated with more happiness for more people, and that happiness is feeling good. And it’s that kind of morality that is bringing us down as a race, and will continue to bring us down unless we do something about it.
You probably have seen that Coca Cola commercial that plays all the time on television. [This is 1976, remember.] It shows a ring of twenty people or so, of all races and both sexes, and they are obviously as happy and carefree as they can possibly be. They are holding hands and singing “I’d like to give the world a Coke” – that is to say, I’d like to give everybody the kind of bliss we have. There are some very compelling premises about life that are imbedded in that commercial and the thousands like it, and average white kids are going to pick them up. It is an image of life that has a great deal of surface appeal: life is about feeling good, and you feel good by consuming things.
After literally thousands of such messages in commercials and in popular music and elsewhere, young people take on this attitude toward life. And it follows naturally from this basic attitude that since all races are equal and essentially the same – another “answer” drummed into whites hard, that all races are equal in intelligence, creativity, civilization-building capacity, and so on – and since they can all be happy doing the same things, and happiness, remember, is what really counts, then why should anybody worry about race? If pleasure is the basis for judgment, then race doesn’t matter. Just as Coke is pleasurable when shared with people of other races, so too is sex, another pleasurable activity. Sex is just as pleasurable whether it is with a black or a white.
Really, if life is about feeling good in this lifetime, why concern yourself at all about your own race? Why worry about whether your children or grandchildren are mulattos? What does that have to do with anything? A Coke will taste just as good to them whatever their race. Sex will feel just as good to them. Cars and TVs will be just as gratifying for them to own. Who cares about race, and particularly who cares about the white race, whose oppressive and violent conduct throughout history doesn’t warrant anybody caring about it – another “answer” we’ve taken in.
I remember one time I was invited to talk to a secondary school class. The topic of my presentation that day was white Americans’ need to develop a sense of racial identity and pride. After my talk, I opened it up for questions and a white student asked me why it was so important for the white race to survive. I was at a loss for words for a moment, and before I could respond another student in the class who looked Jewish to me began to answer the first student’s question.
There is no good reason for whites to survive, this second student said. All white people have done throughout history is oppress and exploit other people, and they’ve given nothing to the world except the knowledge of how to kill people effectively. Other races, this student said, have contributed to making people happier and more comfortable. The student then listed names of individuals who had made positive contributions, all of them Jews, I noticed: Freud, Salk [the developer of the polio vaccine], Einstein, and some others. I asked this second student whether he was a Jew. The student answered that yes, he was, and that he was proud of that fact.
The whole class applauded this student. I could see that the whites in that class had been the subject of so much moral intimidation, had been so pumped full of racial guilt and self-disdain, that they had virtually no positive racial identity and no racial commitment. Their minds had been twisted, and no one among them had really noticed it happening. That is how bad things have gotten for our race.
I could have told the students that while the Jews are clever, they haven’t done everything worthwhile in the world. I could have made the point that racial differences are more than skin deep. I could have gotten into IQ scores and historical examples of how civilizations have crumbled when the race that built them began intermarrying with the subjugated peoples. But the students would not have heard me. They had no basis for hearing me. They had no connection to the deep inner source from which our profound intuitive truths about race spring. All they had was the slick plastic worldview of the Coca Cola commercial, the feel-good consumer world of owning and enjoying. There was nothing I could have said to these students against sleeping with blacks or taking dope or experimenting with homosexuality that they would have been able to relate to. All these things feel good, don’t they? And feeling good is what life is about, isn’t it? So what’s the big deal? That would have been their response.
These liberal students were not really different from the businessmen back in the 1950s who were segregationists and then turned around and became integrationists. Their answers hadn’t been good enough, and over time they caved in and bought into egoism and materialism. Riots and social unrest were upsetting for them and bad for business, so they got on board. And why not? The purpose of life is to achieve happiness and make money and have a new house and cars and lots of diversions and entertainments, isn’t it? If that is what life is about to these people, if they have accepted that idea, if that is all they understand, if eternity means nothing to them, if their lives have no meaning beyond what they can experience in this life, if race is beside the point, then, indeed, why not become an integrationist?
The philosopher Arthur Schopenhauer said that the most any man can hope for is a heroic passage through life. To Schopenhauer, and to the National Alliance, greatness, not happiness or status or material success, is the mark of a good life. We can’t all realistically aspire to being heroic in battle. But we can adopt a heroic attitude toward life and live with eternity in mind. We can choose to live with the attitude that the individual is not an end in himself but rather is one who lives for and through something greater – his racial community – which is eternal. This conception of life is diametrically opposed to the view of life that is so pervasive among white Americans in our time. Too many of us have chosen happiness and this moment instead of greatness and eternity. We have become a race of self-seekers concerned with one thing: self-gratification.
It was not that white people in prior times weren’t concerned about their own welfare. Of course they were. It’s that this happiness-seeking, materialistic outlook has a stronger grip on the average person than before. And what is really important, and distressing, is that this outlook has a grip on those who set the tone, set the direction, for our people: our political leaders, educators, poets, philosophers, and priests and ministers.
This way of holding the meaning of our lives has permeated our souls as a race to the point that we have become spiritually ill. And when I say that I don’t mean that I think we are ill because we have sinned and some anthropomorphic deity, some heavenly Father sitting on his throne in the sky, is punishing us. I’m not saying that “somebody up there” is keeping us from overcoming our enemies because we are not fulfilling His commandments. That is nonsense. We are not being punished by some supernatural being. We are in trouble as a race for the same reason that an explorer at sea is in trouble when he has been distracted from his true destination and loses his compass and can’t see the sky through the dense fog.
Our race is like a ship without a compass. Various factions in the crew are arguing about which way to steer, but no one really knows which way the ship is headed. We’ve lost our sense of direction. We no longer have a distant fixed star to guide on. Actually, it is even worse than that. We’ve lost our ability to follow a distant star even if we could see one. We are like a race without a soul, and that is a fatal condition. No purely political program can have any real value for us in the long run unless we get our souls back, unless we learn once again how to be true to our inner nature. White Americans are in a mess, and we are in grave danger of being in a worse mess as time goes on. We have reached the point where we will never overcome the problems we face unless we cure ourselves. But as bad as things are, there is hope that we will cure ourselves. The hope comes from the fact that while our basic nature as a people and our path as a race have been submerged and trampled, they have not been totally destroyed. They are still there if we look hard enough. Deep down, we know that the course we are taking in this society is wrong, unnatural, evil. We know that it is wrong to accept the “I’m all right, Jack” attitude which prevails today. Deep within us, we know that it is wrong to live only for the present and to forget the past and ignore the future. We know it is wrong to have instant self-gratification as the only goal in life.
We know these things for the same reason that despite the artificial fashions of the day we are attracted to beauty and nobility and repelled by the ugly and the base. We know these things because deep within all of us, deep within our race souls, there is a source of divine wisdom, an ages-old wisdom, a wisdom as old as the universe. This wisdom is a truth that most of us have been largely unconscious of all our lives. We have not been given the opportunity and invited to contact and understand that wisdom, but it is still there even if it is obscured.
The National Alliance wants to make this truth, our truth, available and known. It is the truth that tells us that no man, no race – not even the planet – exists as an end in itself. Only the totality exists for itself. The universe is the physical manifestation of the whole. It is a whole that is continually changing. It is evolving toward ever more complex, higher states of existence. The development of life on earth from non-living matter was one step in this process. The evolution of man-like creatures from more primitive beings was another step. The diversification of these creatures into the various races and sub-races and their evolution in different parts of the world and at different rates is a continuation of that process.
This evolution yields more and more highly developed physical forms. There is an urge, a divine spark, to achieve complete self-realization. For our race, it is the impulse to move toward our highest state of being in every aspect – physical, mental, cultural, and spiritual. It is also the impulse toward higher and higher self-consciousness, that is to say, a more highly developed consciousness of the whole of which each being and type of being is an element. This process has brought us to the verge of a full understanding that we are in fact a part of the Creator. We are the manifestation and the substance by which the Creator – the whole of which we are an aspect – can continue its evolution toward self-realization. When we understand this, and when we heed the divine spark within us, then once again can we resume ascending the upward path that has led us from sub-man to man and that can now lead us from man to Superman and beyond.
No other race can take our path. We will only regain our way along our path when we understand fully that it is our responsibility to do it ourselves. We are not the playthings of God. We must will ourselves to do what is necessary to fulfill our ordained destiny as a race. We must recognize and accept our responsibility for the future of our people; it rests in our hands. That is an awesome responsibility, but it is a bearable one when we recognize that we embody the divine spark which is the upward driving urge of the universe. This recognition bestows upon us the moral authority to do whatever is necessary to carry out our responsibility.
We in the National Alliance accept responsibility for realizing our glorious destiny. We accept responsibility for abiding by the demands of our convictions. If we fail in our responsibility, we and our kind will pass away forever. All of the dreams and sacrifices of our ancestors will have been in vain. There will not be even a memory of us or our kind left. Living our lives rooted in an understanding of that fact sets us apart and marks us as adults in a world of children. Being an adult has its challenges, but it also has its rewards. While other men live lives that are essentially without meaning and leave no trace behind them after their lives have ended, we are living and working for the sake of eternity and in so doing are becoming a part of that eternity.
Thus the National Alliance helps our people to find their way once again to their right and natural path. It helps them find harmony with the whole. Our purpose is the purpose for which the earth was born out of the gas and the dust of the cosmos; the purpose for which the first amphibian crawled out of the sea three hundred million years ago and learned how to live on the land; the purpose for which the first race of men held themselves apart from the races of submen and bred only with their own kind. It is the purpose for which men first captured lightning from the sky and tamed it and called it fire; the purpose for which our ancestors built the world’s first astronomical observatory on a British plain more than four thousand years ago. It is the purpose for which Jesus the Galilean fought the Jews and died two thousand years ago; the purpose for which Rembrandt painted and Shakespeare wrote and Newton pondered. Our purpose, the purpose with which we must become obsessed, is the purpose for which the best, the noblest men and women of our race down through the ages, have struggled and died, whether they were fully conscious of it or not; the purpose for which they sought beauty and created beauty; the purpose for which they studied the heavens and taught themselves nature’s mysteries; the purpose for which they fought the degenerative, the regressive, and the evil forces all around them; the purpose for which instead of taking the easy path in life, the downward path, they chose the upward path, regardless of the pain and the suffering this choice entailed.
We in the National Alliance are safeguarding the future of our race. We are building a new order of beauty, sanity, strength, and health on earth – an order where our people can progress and mature to where they are capable of fulfilling the role allotted them by the Creator. If we are fit, if we once again heed the inner knowledge in our souls which has been endowed us by the Creator, if we regain what we once knew was true without fully understanding why, if we teach ourselves why, then once again will we be on the upward path ordained to us toward our destiny – godhood.
We in the National Alliance believe our first and most important task is to help our people make the spiritual advances, achieve the moral victories, and bring about the gains in consciousness and understanding that will allow us to head in the direction we are meant to travel. That is why we are not so focused, not now anyway, on the current political, economic, and social issues of the day, as pressing as they are. We take the long-run and not the short-run approach. Tax rebellion or getting out of the UN won’t solve the real problem, and that is the loss of our souls. We believe that without first establishing the spiritual basis we will never achieve the material or tactical victories we seek. That is why the National Alliance represents an effort to build a spiritual foundation for a cultural and social movement.
This is not to say we don’t take stands on the various issues of the day – we do. But to join us you don’t have to agree with us on every one of those positions on those particular issues. What you do need to accept is that you are a part of the whole that is the Creator, and that your purpose is the Creator’s purpose, and that is the ever-ascending path of life symbolized by the Life Rune that we have adopted as our emblem. It is the path that leads ever upward toward self-realization. It is the destiny of those who follow this path to achieve godhood. That is what you must believe in your heart to join us. And you must agree not to let the enticements of a comfortable, cozy life get in the way of living in accordance with that belief. That is the choice you must make to join us.
One of the things I find notable about this 1976 Sunday evening talk is its spiritual overtone. There were the references to “the Creator,” “divine spark,” and “godhead.” There were statements such as, “We in the National Alliance believe our first and most important task is to help our people make the spiritual advances…” And elsewhere: “The National Alliance represents an effort to build a spiritual foundation for a cultural and social movement.” What is this spiritual – I think the word religious applies – talk about? It turns out that during the early 1970s Pierce formulated a religious orientation to guide his life and work he called Cosmotheism. To understand Pierce, how he saw things then and sees them now, the direction his life has taken, what he has attempted to accomplish, it is crucial to understand what Cosmotheism is about. We move to that next.
1 William Pierce, “Our Cause,” audio tape no. 414 (Hillsboro, WV: National Vanguard Books, 1991).